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A Newsletter for Foodservice Executives

 

October 3, 2008

 

News, trends, science, design and tidbits that influence food, foodservice and foodservice equipment

 

Quick Links

 

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Meet Herbert

Ideas Well Done has a new employee - "Herbert" is a rapid prototype machine that allows us to "print" a plastic part overnight.  Herbert has given us the ability to test a component design quickly and inexpensively.  The part shown below was made in triplicate, and each piece is attached to the others.  Because two media are used, spaces that are meant to be hollow or air are printed in a media that is subsequently eaten away in a bath.   We can print out a ball within a ball and moving parts inside a casing - great for show and tell.

 

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Presentation Skills Workshop
Janine Sergay can make a room full of FCSI consultants and manufacturers lie on the floor and make funny noises - and enjoy it! President of The Sergay Group, Ms. Sergay teaches presentation skills that focus on the needs of her audience - and one thing  we needed last week was to learn to breathe properly; hence the floor exercises.
Her first step was to find out the group's fears (responses follow):
· Making mistakes. Remember that no one wants you to fail, the audience wants you to do well.  It's not about you.  It's how you handle glitches & mistakes - it's good to be human.
· Equipment failure. Expect it, consider the screen a back-up, the focus should be on the speaker anyway
· No reaction from the audience. Sometimes it's cultural - stop & check with them, involve the group in doing stuff, show your own foibles.
Here are a few of the tips Ms. Sergay gave us:
· Our short term memory only holds 7 things - don't overload the audience
· Keep your presentation on a thumb drive as a back up and have a print out for yourself
· Your audience may have different levels of knowledge - establish those levels by doing an exercise that draws out what they know. "What are some of the issues you're facing?" Their language can give clues to their level of understanding. Change the audience's seating to allow for peer mentoring.
· Eliminate "umm". Stop the voice.  Pause.Breathe. Continue. Same goes for other expressions like "you know".
· "Do you understand" can sound patronizing. How to check for understanding? Do it only once by asking the audience for an example, or ask for questions. If you break the audience into groups they will be more comfortable - listen to conversations in the groups to see if people get it.
· Dress one level above your audience. You can wear a maximum of two patterns - and "pattern" is defined as discernable from 3 big steps away. 
· Height gives credibility.  If you don't have it, give yourself the impression of height by the way you dress.
· Your image starts being created before you even enter a room and stays after you leave.
· If you want to use an icebreaker, make sure it incorporates a point of learning.
· Have two conclusions - one at the end of the talk and one to bring the talk back to the image you want at the end of a question session.
· Focus on what the audience is there for.
You can learn more about the Sergay Group at
http://www.sergaygroup.com/index.html

 

IWD Plug 

Do you have product design challenges? Are you busy keeping up with your existing product lines - there's no time to be creative and design something new? Are you running a restaurant chain and can't find the equipment you really need?  Contact us. We can help. Call 877-312-1706, Mike Colburn at ext.101 or Mary Esther Treat at ext. 102. Or email us: info@ideaswelldone.com

 

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Dear ,
Now that everyone has settled down from their summer fun we'll get back to sending the Ideas Well Done newsletter out. Today we're sending you our notes from the FCSI Super Regional Conference in Toronto last week. Next week we'll cover the BioCycle 8th Annual Conference on Renewable Energy for Organics Recycling in Madison, WI. And in November we're off to Paris for Equip'Hotel. 
It's been a good summer - we have been working on projects for chain restaurant clients who can't find what they want in the marketplace; and we've completed projects for equipment manufacturers.  But what really gets us excited are the projects that we generate ourselves. We are working with technologies that are new to foodservice and we have built prototypes of two new concepts that we will license to manufacturers; you will see new products from us at several manufacturers' booths at NAFEM in February.
We also have a new logo to introduce to you.  And a new tagline that says it all - Design. Discover. Deliver.
I hope we will bump into you at one of these meetings or shows coming up.  Or send us an email anytime. 
Best Wishes,
 
Mary Esther Treat

FCSI Super Regional Conference Toronto, Canada

"The kind of thinking that got us into this situation is not the kind of thinking that will get us out of it" --Albert Einstein

That quote neatly encapsulated the day's presentations at FCSI's Super Regional Conference in Toronto last week. A solid crowd of consultants and manufacturers heard four speakers cover different aspects of sustainability in foodservice. 

Put a Sticker On It

My personal favorite was Dean Chris Koetke of Kendall College's School of Culinary Arts in Chicago, who encourages anyone who makes a positive change from a sustainability standpoint to let people know - "put a sticker on it". You're educating clients & customers and giving yourself credit at the same time.  Dean Koetke said that by doing lots of little things Kendall can "cover serious ground" and there will always be new technology and improvements that can be made. He will continue to ask "What's the next step?" 

Among Kendall's steps are adding water aerators, putting out 3 trash cans (recycling, compostable & garbage), and getting rid of disposables in the cafeteria (he saw people eating out of To Go boxes in the cafeteria).  Changing to dimmable CFL light bulbs cost $1000 and saved $950 in the first year.  Dean Koetke was honest about his mistakes as well - they learned the hard way that recycled trash has to be in a recyclable bag and that compostable trash smells bad.  

Kendall

offers a 10-minute  video on their website (www.kendall.edu) that provides simple suggestions for sustainability.
Fish Stories

Both Kendall College and the contract feeder Compass Group Canada have struggled with sustainability on their menus. Kendall is concerned about shrimp - imported shrimp are doing bad things to the environment in Southeast Asia and in the US - every pound of shrimp brings up five pounds of other creatures.  But how can they avoid teaching future chefs about a menu item they may eventually work with? 

Compass Canada is also aiming for a sustainable seafood policy, according to Laurie Brager, Director of Sustainability, because "over-fishing is the number one problem facing oceans."  She said that 68% of the fish purchased goes into foodservice. Compass worked with several non-profit "science partners" and decided to eliminate one product at a time, starting by replacing cod with pollock.  This is not done with a wave of a wand - purchasing had to work with fisheries; menus needed updating, as did nutritional info; clients and customers had to be educated (the science partners held lunch & learn seminars). 

Ms. Brager said that there has been some resistance to change, but noted that these sustainability activities have engendered good will among their college clients.

Sustainability is a Challenge, not a Fad

Don Fisher is so full of information and energy - we learn something new every time we see him.  As President/CEO of Fisher-Nickel, Inc., he oversees one of our industry's greatest resources.  Go to www.fishnick.com and find free reports on appliances they have tested for energy and water efficiency; or find the free life cycle cost calculator.  These guys are so highly regarded as an independent lab that LEED uses their recommendations to help build the "prescriptive" list of acceptable cooking appliances to gain LEED certification.

Fisher has some key concepts -

1.     Kitchens uses five times more energy per square foot than the rest of the building.

2.     If foodservice had to gas up each appliance every morning, operator's would think differently about them

3.     The cook line wastes 80% of its energy

4.     Green sounds good, but it's sustainability we're after (example: LED lights are sexy, but CFLs or CMH (ceramic metal halide) lights are better)

Hoods are a favorite topic - LEED prescribes a 35% reduction in design (full speed) ventilation rate (cfm)and demand controlled ventilation.  Fisher believes that a good hood, properly installed with side panels, and with the cooking equipment pushed back toward the wall so air doesn't flow up the backside, will provide that 35% reduction.

The two biggest ventilation problems: island hoods and no communication between the kitchen designer and the mechanical engineer.

LEED Canada

Jeremy Carkner, Project Manager with Morrison Hershfield Consulting Engineers, gave an overview of LEED (Leadership in Energy and Environmental Design) in Canada.  The aim of the program is to integrate social and environmental goals with financial considerations by, among other things, avoiding fragile landscapes and urban sprawl and moving toward mass transportation and green roofs.  Data shows green buildings increase productivity, increase property value, and reduce energy, water and waste.  Operating costs are lower, while construction costs increase about $4/square foot - netting a payback in 5-8 years.

LEED certification is gained by following construction guidelines; points are awarded for meeting goals in categories: site, indoor, materials, energy and atmosphere, and water throughout the entire building.

The LEED Canada Initiative will be performance based, which allows for continuous improvements in technology.

 

Please forward this newsletter to anyone who would be interested in foodservice equipment design, development and invention.


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